Trade Promotion refers to marketing activities that are executed in retail between these two partners. Consumer promotions are geared toward customer needs and wants. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Q2. Which of the following is a consumer sales promotion activity? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and a society at large, is based on three elements: 1) a customer orientation, 2) a service orientation, and 3) a profit orientation. Personal selling and advertising are the two best known forms of promotion. Course Hero is not sponsored or endorsed by any college or university. Sometimes non-competing companies go into cahoots with one another in a … Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about. 180 seconds . Businesses needed to be responsive to consumers 1945. find out what customers want and provide it for them, make sure everyone in the organization has the same objective: customer satisfaction, focus on those goods and services that will earn the most profit and enable the organization to survive and expand to serve more consumer wants and needs 1945-1980, customer satisfaction and customer loyalty, The Emerging Mobile/On-Demand Marketing Era. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. Public Relation 6. Which of the following is an example of consumer-oriented sales promotion activity? (b) Sales promotion (c) Personal selling (d) Public relations. Other Forms of Promotion. On the other hand, sales promotion is only a part of it. Maria: Definition. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. This type of sales promotion is targeted at the end consumers. Which of the following statements is true about sales promotion programs? Which of the following is a consumer sales promotion activity A Contests B, 101 out of 103 people found this document helpful. Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie, Company. Coupons: The distribution of coupons is a common sales promotion tactic to encourage customer sales. Usually, new customers are those persons that are won away from other firms. Cooperative advertising c. Premiums d. Cents-off packs Answer: B. An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: (a) advertising. A) sales promotion. SURVEY . Sales promotions do not contribute to the erosion of brand equity. A Hedonistic: Term. One way of promoting a product is to distribute three samples. Consumer promotions are incentives aimed toward a company’s customers. When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing: adding value to products by making them available when they're needed, The two basic types of merchant wholesalers are, full-service wholesalers and limited-function wholesalers, limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment, Unlike merchant wholesalers, _____ never actually own the goods they help to distribute, they do not develop long-term relationships with the buyers or sellers they assist, Discount stores, supermarkets, and department stores are all common types of, offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods, sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws, uses only one retail outlet in a given geographic area, Vending machines are most often used to sell, Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as, Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as, McDonald's, KFC, Baskin-Robbins, and AAMCO all make use of the _______ form of contractual distribution system, involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements as a profit, deals with moving finished products and information to business buyers and ultimate consumers, is the term used to describe the use of outside firms to help move their goods through the supply chain, dividing a market by cities, counties, states, or regions, dividing the market using groups' values, attitudes, and interests, dividing the market by determining which benefits of the product to talk about, dividing the market by usage (volume of use), to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. It aims at stimulating consumers. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. A Delayd: Term. All of the following are important when considering which method ofpromotion to use except: answer choices . A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. face-to-face presentation and promotion of goods and services. BIG discounts. conventions. Advantages of Sales Promotion. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. There are many types of consumer promotions to boost sales and keep the customer coming back. Packaging 8. Usually, free samples are provided through dealers during such introduction. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. B) advice and counsel to management. potential customers, and sales promotion can be used to achieve this enthusiasm. Business & sales force promotion we 'll cover promotions to increase sales by... 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